
From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
August 13, 2025
Article
Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the…
Destination Viewing in the Short-Form Era
August 6, 2025
Article
In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead, it’s evolving into new forms that blend the live, collective excitement…
Emerging Sports Leagues: Captivating Fans
July 30, 2025
Article
In the last five years, a wave of up-and-coming sports leagues has surged in popularity, driven by fans’ appetite for fresh, immersive experiences. Unlike traditional leagues, these new sports ventures blend athletic competition with technology,…
Spatial Sports Media in the Living Room: A New Era of Interactive Viewing
July 23, 2025
Article
Sports fans today can experience games in ways that were pure fantasy a decade ago. Spatial sports media – volumetric 3D capture of live sports – is unlocking interactive viewing across every screen, from cutting-edge XR headsets to ordinary smart TVs.…
Cartoon Craze in Sports: How Animated Broadcasts Are Captivating New Audiences
July 9, 2025
Article
Imagine tuning into a football game and seeing Woody and Buzz Lightyear celebrating a touchdown, or flipping on a hockey match where Bugs Bunny is skating on the ice. It sounds like a kid’s cartoon special, yet it’s actually happening in live sports…
Podcast: From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
August 13, 2025
Podcast
Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the…
Podcast: Destination Viewing in the Short-Form Era
August 6, 2025
Podcast
In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead, it’s evolving into new forms that blend the live, collective excitement…
Podcast: Emerging Sports Leagues: Captivating Fans
July 30, 2025
Podcast
In the last five years, a wave of up-and-coming sports leagues has surged in popularity, driven by fans’ appetite for fresh, immersive experiences. Unlike traditional leagues, these new sports ventures blend athletic competition with technology,…
Podcast: Spatial Sports Media in the Living Room: A New Era of Interactive Viewing
July 23, 2025
Podcast
Sports fans today can experience games in ways that were pure fantasy a decade ago. Spatial sports media – volumetric 3D capture of live sports – is unlocking interactive viewing across every screen, from cutting-edge XR headsets to ordinary smart TVs.…
Podcast: Cartoon Craze in Sports: How Animated Broadcasts Are Captivating New Audiences
July 9, 2025
Podcast
Imagine tuning into a football game and seeing Woody and Buzz Lightyear celebrating a touchdown, or flipping on a hockey match where Bugs Bunny is skating on the ice. It sounds like a kid’s cartoon special, yet it’s actually happening in live sports…
Podcast: Demystifying Spatial Media Formats: From Point Clouds to Neural Radiance Fields
July 2, 2025
Podcast
Volumetric video is essentially the art of capturing 3D movement over time, think of it as filming a performance in a way that you can later walk around it. Instead of watching shadows on a wall, as in traditional flat video, we’re capturing the entire…
Invisible Cameras Bring you Inside, Without Disrupting the Game
June 16, 2025
Short
Broadcasters are trying new methods to bring spectators closer to the game- but these methods can interfere or even endanger the athletes. Spatial Media could solve this problem by providing a 3 Dimensional reconstruction of the action from a safe…
Spatial Living Room Experience - Without the Headset
June 8, 2025
Short
You can freely move inside the game - from your living room! Using only a remote control, you can freely roam on the court, and rewatch that exciting play from any possible (or impossible!) angle.
This is the next evolution of video: interactive,…
Spatial Media in Sports: Beyond Bullet Time
May 28, 2025
Short
Spatial Media can do things that can't be done with 360 video or 'bullet time'. You have the agency to freely move around inside a scene; not just spin around a single frame that was chose for you. You choose when to pause, rewind and move around…
From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
August 13, 2025
Article
Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the…
Destination Viewing in the Short-Form Era
August 6, 2025
Article
In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead, it’s evolving into new forms that blend the live, collective excitement…
Emerging Sports Leagues: Captivating Fans
July 30, 2025
Article
In the last five years, a wave of up-and-coming sports leagues has surged in popularity, driven by fans’ appetite for fresh, immersive experiences. Unlike traditional leagues, these new sports ventures blend athletic competition with technology,…
Spatial Sports Media in the Living Room: A New Era of Interactive Viewing
July 23, 2025
Article
Sports fans today can experience games in ways that were pure fantasy a decade ago. Spatial sports media – volumetric 3D capture of live sports – is unlocking interactive viewing across every screen, from cutting-edge XR headsets to ordinary smart TVs.…
Cartoon Craze in Sports: How Animated Broadcasts Are Captivating New Audiences
July 9, 2025
Article
Imagine tuning into a football game and seeing Woody and Buzz Lightyear celebrating a touchdown, or flipping on a hockey match where Bugs Bunny is skating on the ice. It sounds like a kid’s cartoon special, yet it’s actually happening in live sports…
Demystifying Spatial Media Formats: From Point Clouds to Neural Radiance Fields
July 2, 2025
Article
Volumetric video is essentially the art of capturing 3D movement over time, think of it as filming a performance in a way that you can later walk around it. Instead of watching shadows on a wall, as in traditional flat video, we’re capturing the entire…