Sports fans have consistently proven to be catalysts for adopting new technology in the media and entertainment space. Historical evidence over the past 30–40 years shows that passionate fan demand has accelerated the uptake of various broadcast and consumer technologies. From the rise of cable TV to high-definition broadcasting and today’s streaming platforms, sports enthusiasts often lead the charge in embracing innovations to get closer to the game.

Season 1 of the Skyrim.AI Expert Series took a deep dive into the cutting-edge trends reshaping sports media and fan experiences. Across 14 episodes, industry professionals explored how emerging technologies, from Spatial Sports Media and XR to AI personalization and global streaming, are transforming the way sports are produced, delivered, and consumed.

Do you enjoy podcasts? Our expert series is now published as a podcast, so you can read or listen to Key Take ways from Season 1 (part 1)...

Globally, piracy is estimated to cost the sports industry as much as $28 billion in lost revenue each year. These staggering figures reflect a worldwide challenge: whenever fans feel priced out or shut out, many turn to unauthorized streams. Putting a fan first strategy in place can turn pirates into paying fans.