Enter the Sports AI Agent, an AI-powered personal companion that enhances your game-day experience in real time. Think of it as your own digital co-pilot for sports, tuned to what you care about. For example, Skyrim.AI, a leader in immersive sports tech, describes its Sports AI Agent as a "virtual companion" that learns your preferences and tailors the broadcast accordingly

Volumetric video is essentially the art of capturing 3D movement over time, think of it as filming a performance in a way that you can later walk around it. Instead of watching shadows on a wall, as in traditional flat video, we’re capturing the entire sculpture in motion, with depth and volume.

There’s a seismic shift happening in how young sports fans consume content. Generation Z (roughly ages 10–28 today) isn’t following in the footsteps of older viewers, in fact, evidence shows they’re far less likely to watch live games in full, and far more likely to consume sports through short, on-demand snippets. A recent global survey found that just 31% of sports fans aged 18–24 watched live full-length matches, compared to 75% of fans aged 55+

Sports fans have always craved deeper engagement, and a new wave of extended reality (XR) technologies promises to deliver it. Imagine experiencing a live match not just on a screen, but all around you – with 3D replays, holographic overlays, and virtual vantage points. Achieving this level of immersion at scale will take more than cool gadgets; it demands unity across the sports and tech industries.

Echo is the first AI-powered 3D reconstruction model built for broadcast-quality spatial media in sports. Developed by Skyrim.AI, Echo reduces camera requirements, accelerates volumetric capture, and sets a new standard for immersive live sports experiences.

There are pivotal moments in history when both business and technology undergo significant transformations. "There is no spoon,"...