Engaging Gen Z: Short-Form, Social, and the Future of Sports Viewing
- Skyrim.AI Expert Series
- 13 minutes ago
- 18 min read
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Generation Highlight Reel: Understanding Gen Z’s Viewing Trends
There’s a seismic shift happening in how young sports fans consume content. Generation Z (roughly ages 10–28 today) isn’t following in the footsteps of older viewers, in fact, evidence shows they’re far less likely to watch live games in full, and far more likely to consume sports through short, on-demand snippets. A recent global survey found that just 31% of sports fans aged 18–24 watched live full-length matches, compared to 75% of fans aged 55+ 38. In other words, well over half of young adults aren’t sitting through entire games. Instead, Gen Z favors highlights, social media, and personalized content to keep up with sports 39.
Multiple studies reinforce this trend. A 2023 viewer study noted that only 58% of Gen Z will watch sports live from start to finish, and even those who do watch live games do so less frequently than previous generations 40. The remaining 40+% prefer “catching up” via shorter content, for example, by watching key plays after the fact, or following the game’s progress through Twitter and highlight clips. In fact, short-form highlight reels and recap videos are becoming the primary touchpoint for many young fans. One poll of Gen Z sports enthusiasts showed that 23% would rather watch highlights than a live game, and another 17% prefer to watch games on their own schedule later (using DVR or on-demand) instead of live 41. This “snackable” consumption fits Gen Z’s broader media habits, where TikToks, YouTube clips, and Instagram stories deliver constant bites of entertainment.
Social media is central to Gen Z’s sports diet. An eye-opening 74% of young adults say they get most of their sports content from social media platforms 42. Whether it’s scrolling a subreddit for game reactions, watching a streamer’s commentary on Twitch, or seeing a viral dunk on TikTok, this generation’s fandom often lives in the digital social sphere rather than on cable TV. YouTube is a particularly favored platform, in one survey nearly half of Gen Z fans (49%) used YouTube several times a week for sports content, more than any other platform 43. Instagram, TikTok, and Snapchat follow close behind as places they catch up on sports news, highlights, and athlete content. It’s also important to note that Gen Z tends to form personal connections with athletes rather than with teams alone. They follow players on social media and engage with their off-field content, from lifestyle posts to behind-the-scenes vlogs 44. This means their loyalty and attention might follow star players (and the narratives around those players) more than a fixed schedule of games. As SBJ’s Josh Noble put it in the Financial Times, for many sports trying to hook a new generation of fans, “the first port of call is documentary filmmakers,” pointing to the huge success of Netflix’s “Drive to Survive” in drawing young audiences to Formula 1 45. Gen Z loves storytelling and authentic access; they’ll binge a well-produced series about the drama behind the competition, even if they won’t watch all 90 minutes of a match.
The takeaway for sports executives is clear: the traditional live broadcast is struggling to win Gen Z’s full attention. To engage this generation, one must meet them where they are, which is on social feeds, mobile devices, and interactive platforms, with content that is concise, exciting, and easily personalized.
Why Traditional Broadcasts Are Losing Young Audiences
For decades, the live sports broadcast, a three-hour linear presentation on TV, was king. But with Gen Z, that model is showing cracks. Why are young viewers tuning out of full-game broadcasts? A few key factors stand out:
Attention Span & Content Saturation: It’s often said Gen Z has a shorter attention span, but it’s more precise to say they have higher opportunity cost for attention. Surrounded by infinite content choices, they will not passively sit through lulls in a game or long commercial breaks. A full game can feel “too slow” or “too long” compared to the bite-sized, dopamine-hit content on their phones. As one sports media exec observed, this generation’s obsession with their phones means anything “clippable”, a dunk, a goal, a funny moment, gains immediate traction, while the rest is left on the cutting room floor 46, 47. Traditional broadcasts with their pacing and downtime simply aren’t optimized for an audience used to quick hits.
Digital Platform Preference: Gen Z consumes entertainment digitally and on-demand. The concept of tuning in at a set time on a set channel feels antiquated. They expect content to be available when and where they want, often on a smartphone. In fact, 80% of Gen Z prefers watching games on their phone (often while out and about) rather than being tied to a TV or a venue 48 . This mobile-first habit undermines traditional TV ratings. If a broadcast isn’t easily accessible on a mobile streaming platform (or if it doesn’t offer vertical video or other mobile-friendly formats), Gen Z will skip it and catch highlights on apps that are.
Lack of Personalization: The one-size-fits-all broadcast feed does not resonate with a generation raised on algorithmically personalized content feeds. Gen Z is accustomed to choosing what they see and hear, whether it’s skipping songs on Spotify or curating a TikTok For You page. A static broadcast where every viewer sees the same camera cuts and commentary can feel limiting. Many younger fans would prefer to, say, follow just their favorite player’s touches, or watch a condensed “all scoring chances” version of the match. When traditional broadcasts don’t offer that flexibility, these fans turn to alternatives (like highlight reels, or even video game simulations) that align better with their specific interests. A Morning Consult report noted that only 1 in 4 Gen Z fans even think watching live games is an important part of being a fan, indicating that the definition of fandom is shifting toward more personalized interactions (merch, social media, fantasy leagues, etc., over appointment viewing).
Interactivity and Gamification: Today’s young audience doesn’t want to just watch; they want to participate or at least feel a part of the action. Traditional broadcasts are largely one-way; there’s little agency for the viewer. By contrast, Gen Z engages in real-time discussions on Twitter, votes in live polls, plays fantasy sports, and even multi-tasks with sports video games while watching. When a broadcast doesn’t integrate any interactive elements or second-screen content, it can’t compete with the rich, participatory environment that Gen Z can get elsewhere. As evidence, broadcasters have started to experiment with things like alternate commentary streams on Twitch or on-screen stats and polls, a direct response to the realization that a passive broadcast can feel “dead” to younger viewers.
Cultural Relevance & Commentary Style: The traditional top-down commentary might also be a factor. Gen Z often enjoys creator-driven content, YouTubers, streamers, TikTokers, whose style is more irreverent, fast-paced, or tailored to internet culture. A standard TV commentary team discussing stats might not hold their interest as much as a charismatic influencer reacting to the game in real time with memes and slang the audience relates to. If the broadcast tone or style feels out of touch, young fans will seek out alternate ways to consume the same event (for example, watching a popular streamer do a live reaction).
In summary, traditional broadcasts are losing young viewers because they demand time, undivided attention, and a passive stance, all at odds with Gen Z habits. The result is a generation that still loves sports, but is “losing interest in live sports” as currently presented 38. Sports executives must therefore rethink both the content and delivery of live games to recapture this audience.
Success Stories: Reaching Young Fans on Their Terms
It’s not all doom and gloom, in fact, some sports properties have successfully adapted and even thrived with younger audiences by embracing new formats. Let’s look at a few success stories and innovations pointing the way forward:
Netflix’s “Drive to Survive”: F1’s Youth Renaissance: Perhaps the most-cited example is Formula 1. F1 was a niche sport in many markets (like the U.S.) until the docuseries Drive to Survive blew up on Netflix. This high-production documentary didn’t show races in full; instead, it focused on narratives, personalities, and behind-the-scenes drama. The result? A surge of interest from viewers, especially millennials and Gen Z, who became emotionally invested in the drivers and the rivalry, then started tuning into actual races. The series was credited with significantly boosting F1’s global fan base and attendance. As noted in the Financial Times, many sports are now looking to replicate this model of storytelling to engage a new, younger audience 45. Following F1’s lead, we’ve seen projects like “Break Point” (tennis) and “Full Swing” (golf) on Netflix, and even NFL’s “Quarterback” series, all aiming to hook viewers with off-field stories that convert into on-field viewership. The takeaway: storytelling and all-access content can succeed where raw live broadcasts don’t, by offering the context and human connection that Gen Z craves.
Social Media Mastery: The NBA and TikTok: The NBA has been notably proactive on social media, cultivating massive followings on Instagram, YouTube, and TikTok. The league and its teams pump out highlight clips, memes, and player-driven content daily. For example, the NBA’s TikTok features everything from in-game highlights to players doing viral challenges. This has kept the NBA highly relevant among young fans, even those who don’t watch full games will know the latest buzzy moment (like a LeBron dunk or Steph Curry no-look three) because it’s all over their feed. The NBA also leverages influencers and creators; they invite popular YouTubers or TikTokers to all-star events and let them create content, blending NBA action with internet culture. As one sports marketer pointed out, tapping into creators builds trust with Gen Z and scales reach in an authentic way 50. The success is evident in engagement numbers and the NBA’s cultural footprint: it consistently ranks as the league with one of the youngest fan demographics. By meeting Gen Z in the social/mobile arena with snackable, shareable content, the NBA keeps them engaged even if TV ratings among that group are lower.
Interactive Live Experiences: NFL’s Alternate Broadcasts & AR: Traditional broadcasters have also started experimenting with younger audiences in mind. The NFL, for instance, partnered with Nickelodeon on “Nickelodeon slime” broadcasts of some games, adding cartoon effects, memes, and kid-friendly commentary, a hit among families and younger viewers. Another NFL trial put a game on a streaming platform with a popular YouTuber providing commentary, drawing viewers who might not watch ESPN. In soccer, the English Premier League has been testing a “Game Mode” broadcast where viewers can switch to a camera angle that mimics a video game (the view one sees in FIFA/EA Sports games) 51. This mode, with on-screen graphics and a more gamer-like perspective, is designed to resonate with fans who are used to controlling players on a console. Early feedback suggests such alternate presentations can make the viewing experience more engaging for those who find the standard broadcast too static.
Augmented Reality and XR Engagements: Leagues and broadcasters are introducing AR graphics and mixed reality to spice up content in ways that appeal to younger fans’ tech tastes. For example, during live NBA games on TV, you might see augmented reality shot charts or virtual animations of a player’s stats hovering above the court. Studies show that 3D graphics and AR overlays do increase engagement, nearly 79% of fans say they’re more likely to watch a broadcast that includes AR analysis and visuals (and an even higher 83% among Millennials/Gen Z) 52. One striking example is the K-League (Korean soccer) using AR to draw live diagrams of plays (as shown in the image below). These high-tech visuals not only educate the viewer but provide the kind of eye-candy digital natives expect. Broadcasters report that using virtual sets and AR in studio shows has helped keep young viewers watching longer 53. Beyond broadcasts, teams are exploring AR in venues (e.g. hold up your phone and see player stats hovering over them on the field) and VR experiences. The Premier League’s venture into VR gaming, letting users be a player in a virtual match, is another route to engage youth via immersive tech 54.
Augmented reality graphics being used in a soccer broadcast to illustrate a strategic play (Vizrt example). Interactive and visual enhancements like this are shown to increase Gen Z viewer engagement 52 . By incorporating gaming-style visuals and real-time data, broadcasts can better hold the attention of younger fans.
Esports and Crossover Content: It’s worth noting that Gen Z’s definition of “sports” often extends to esports and sports gaming. Traditional sports organizations have tapped into this by hosting esports tournaments (e.g. FIFA or NBA2K championships) and creating content around them. Some sports teams sign esports players as ambassadors, and leagues host virtual matches (like the NASCAR iRacing series that drew surprisingly strong viewership during lockdown). This isn’t exactly the same as sports broadcasting, but it captures a slice of Gen Z who might prefer playing or watching virtual sports. The key is that many young fans engage with the sport’s brand through gaming, for instance, someone might know all the players via Madden NFL video game but rarely watch a full NFL game live. Sports bodies like FIFA and the NBA understand this and leverage the games as funnels for fandom (EA Sports even found that playing their FIFA game makes young people 18% more likely to attend real matches and 21% more likely to pay for a subscription to watch live football 55). Recognizing this crossover, savvy execs treat video games and related content as complementary to traditional broadcasts, not competition.
Each of these success stories teaches an important lesson: to engage Gen Z, you often have to break out of the conventional mold. Whether it’s telling compelling stories off the field, flooding social channels with content, adding interactivity/AR, or blending real sports with digital experiences, the future of sports viewing will be multi-platform, personalized, and rich in content beyond the core live game.
Strategies for Engaging the Next Generation
So, what should sports executives and content producers do strategically to win over Gen Z and future-proof their viewership? Here are some key strategies informed by the trends and successes above:
Embrace Short-Form and “Snackable” Content: Make sure your content team is equipped to produce highlights and quick clips in near real-time. This means goals, big plays, and viral moments should hit YouTube, Instagram, TikTok, etc., within minutes of happening. Consider creating official accounts or partnerships that specialize in bite-sized content (e.g. NFL has @NFLFilms for cinematic shots, but also @NFL TikTok for memes). Additionally, think about packaging content in new ways: could you offer a 10-minute condensed game on your app right after the final whistle? Many young fans would appreciate the option to watch a tight recap instead of the full broadcast. Quick, visually engaging content acts as a gateway to deeper engagement; it keeps your team/league in the feeds and minds of young fans daily. As one under-30 industry voice put it, Gen Z’s preference for short content “creates challenges for live events”, but it also “creates 56,67. Essentially, unique opportunities to enhance the sports viewing experience” if you lean into it don’t fight the highlight culture, feed it.
Leverage Creators and Athletes as Influencers: Traditional ads or generic team posts often won’t break through to Gen Z, but content from authentic voices will. Tap into popular content creators who align with sports, invite them to games, let them make videos or do takeovers. Also encourage your athletes to build their personal brands on social media and support them in doing so (within reason). When athletes share behind-the-scenes clips, do Q&As, or even playful TikTok videos, they’re effectively marketing the sport to their followers 44. A great example is the NFL encouraging players to celebrate and dance, then pushing those clips on social, it humanizes the players and creates viral moments. Some teams now even hire social media coaches to help players maximize their impact. By tapping creators, whether those are your own athletes or external influencers, you add a layer of relatable, personality-driven content that draws Gen Z in. It builds community and loyalty; as noted, Gen Z fans “are drawn to [athletes’] personalities, values and lifestyles beyond the game,” which can boost both viewership and even attendance once they feel connected 44.
Offer Interactive and Gamified Experiences: To capture Gen Z’s attention, find ways to turn passive viewing into an interactive experience. This could be as simple as running more polls, predictions, or trivia on your app during games (with results shown on the broadcast). Or it could be deeper integration like fantasy sports tie-ins, pick-your-own-ending highlight reels, or real-time stats that viewers can toggle on their screen. Some broadcasters have experimented with letting audiences vote on which camera angle to watch for a while. Others have integrated live betting odds and interactive overlays for those in legalized markets. Outside of the broadcast itself, second-screen experiences are key: for example, the NFL and college football have mobile apps that let fans watch from alternate camera angles or play trivia for prizes while the game is on. Gamification, such as rewarding viewers with points or badges for watching or predicting outcomes, can incentivize sustained engagement 58 . The common thread is to make young viewers feel like they’re participating or at least actively controlling part of the experience, not just watching. Given Gen Z’s multitasking habits, providing sanctioned ways to interact keeps them from drifting off to unrelated content during the game.
Integrate Augmented Reality and Rich Graphics: As the Vizrt research highlighted, young viewers expect a high-tech presentation. AR graphics, real-time data visualizations, and mixed-reality segments can significantly enhance the appeal of your content 59, 52. This might mean having your studio analysts stand in a virtual arena and interact with holographic replays, or inserting AR player cards and statistics into the live field during a pause. Even simple additions like virtual first-down lines, shot charts, or biometric data of players (heart rates, speed) can fascinate the tech-savvy fan. Not only do these immersive visuals educate and entertain, they convey that your broadcast is cutting-edge, which helps combat the perception that linear TV is old-school. Nearly 63% of Gen Z in one survey said they’d watch longer if virtual elements were used in the broadcast 60. That’s a persuasive case to invest in these capabilities. Plus, they offer new sponsorship spots (e.g. a sponsored AR replay brought to you by X). The key is to enhance the storytelling (don’t overload the screen uselessly) and keep the visuals modern and stylish.
Personalize the Viewing Experience (AI and Custom Feeds): We know Gen Z values personalization, so aim to deliver customized content experiences where possible. This is where leveraging AI tools like Skyrim.AI’s Sports Agent can be a game-changer. For instance, the Sports AI Agent allows each fan to have a personal companion during a game, delivering the stats they care about, the camera angles they want, and even special effects for their favorite team 61,62. An avid fan might get real-time advanced analytics and prediction insights, whereas a casual fan might opt for fun filters (like celebratory AR graphics when a goal is scored) 63. The AI can understand individual preferences (e.g. show me more replays of my favorite player or alert me when a record is broken) and adjust the content accordingly. Executives should consider integrating such AI-driven personalization into their offerings. We’re entering an era where, as Skyrim.AI’s CEO describes, “the game is designed just for [the fan],” thanks to AI partners that anticipate needs and tailor the experience 64, 65. This could be implemented as an app feature or an OTT platform option where viewers toggle on a personalized mode. By embracing personalization, you not only keep Gen Z engaged, you can also collect valuable data on their preferences (with consent) to further refine content. It’s a virtuous cycle: more personalization leads to more engagement, which leads to more data on what fans love, which leads to better content.
Focus on Community and Interaction: Finally, remember that at the heart of sports fandom is community. Gen Z might not gather around a TV in a living room like older generations did, but they do gather in digital spaces to experience sports together. This could be Reddit game threads, Discord groups, Twitter live chats, or Twitch streams. Sports properties should actively encourage and, if possible, curate these communities. For example, host official AMA (Ask Me Anything) sessions with players on Reddit, or have a team’s social media manager actively engage in Twitter banter during games. Some teams have even started their own Discord servers for fans. By legitimizing and joining these fan communities, leagues can steer the conversation and promote a welcoming environment that keeps young fans hooked. The sense of belonging, knowing there’s a whole community of peers to celebrate or commiserate with in real time, is a powerful pull for Gen Z, just as it was for past generations at the bar or stadium. The medium has changed, but the need for connection hasn’t. Sports that facilitate fan-to-fan interaction (through interactive platforms, hashtags, watch parties, etc.) will cultivate loyalty.
Embracing Personalization and AI for the Future
Personalization has come up several times as a solution, and it’s worth delving deeper into the emerging role of AI in modernizing sports viewing. AI can help deliver the holy grail for Gen Z (and frankly all fans): the right content, at the right time, in the right format for each individual. One exciting development in this space is the rise of Sports AI Agents, AI-powered personal assistants for sports fans.
Skyrim.AI’s Sports AI Agent is a prime example of how AI could revolutionize engagement. Announced in early 2025, this agent is envisioned as “your personal companion for an incredible game-day experience” 66. What does that mean in practice? It means when a Gen Z fan sits down (or more likely, opens their app on the go) to watch a game, the AI agent works behind the scenes to tailor the experience. It might show stylized visuals, for instance, adding AR touchdown celebrations on the screen for a casual fan who enjoys spectacle . At the same time, it could supply real-time stats and predictive analytics to the hardcore fan who wants deeper insights 62. If the viewer is short on time, the agent could automatically create a personalized highlight reel, focusing on, say, all the plays involving a certain favorite player or all scoring opportunities, and present it right after the game (or even at halftime). The key is responsiveness to user input: one could ask the agent, “Show me that goal from the goalie’s view,” or “How fast was that pitch?” and get an instant answer or a generated replay. This kind of voice or chat interactivity, essentially having your own commentator/analyst on demand, is extremely appealing to a generation used to asking Alexa or Siri for info.
Moreover, the Sports AI Agent isn’t envisioned to operate in a vacuum. It’s being built to integrate with popular platforms, OTT streaming services, betting apps, fantasy sports, and more 67. This means the AI can act as the central hub of a fan’s experience: it might sync with your streaming app to overlay stats, connect to your fantasy league to update your points as you watch, and even tap into player health data (imagine it alerting you that your favorite basketball player is on a minutes restriction tonight due to a minor injury, information typically only commentators might mention) 67,68. By aggregating these elements, an AI agent creates a one-stop-shop experience tailored to the fan’s interests.
For sports executives, adopting such AI-driven personalization could be a game changer in attracting Gen Z. It aligns perfectly with the need for control, interactivity, and customization. As Denny Breitenfeld, CEO of Skyrim.AI, said, “Imagine a world where AI isn’t just a tool, it’s a partner that anticipates your needs, responds to your preferences, and brings you closer to the action” 64. That is precisely the world we’re heading towards. In this world, every Gen Z fan might feel like the broadcast was made just for them, whether they’re a stat geek, a casual viewer who loves flashy effects, or a busy student who can only catch the highlights. When the experience adapts to the viewer (instead of the viewer adapting to a fixed experience), you’ve removed many of the friction points that cause young fans to drop off.
In practical terms, teams and broadcasters should start exploring partnerships with AI innovators and possibly pilot these personalized agents in their own apps or digital offerings. The good news is that early versions can be rolled out as opt-in features, gathering feedback from tech-savvy fans. The mere presence of an AI-driven personalized offering could also be a great PR message, it signals to the market (and to Gen Z) that your organization is forward-thinking and values its fans as individuals.
Finally, embracing personalization and AI ties together all the earlier strategies: AI can automate the production of short-form content (auto-generated highlight reels for every fan’s taste), it can empower creators (by giving them tools to create custom compilations or AR videos), it can gamify viewing (by delivering personalized quizzes or challenges), and it certainly uses AR and graphics to enrich the feed. In short, AI is a force-multiplier for all your engagement efforts.
The Future: A Fan-First, Tech-Driven Sports Viewing Ecosystem
Engaging Gen Z is not about one silver bullet; it’s about a mindset shift to a fan-first approach amplified by technology. It requires acknowledging that the old metrics (TV ratings, game attendance) might not fully capture fandom anymore. A Gen Z fan might express their fandom through an Instagram account devoted to edits of their favorite player, or through participating in an online community, or by consuming every documentary and behind-the-scenes clip, even if they rarely watch a full live game. The challenge and opportunity for sports executives is to monetize and nurture these new modes of fandom. That could be through new content products, new interactive features, or new types of “tickets” (virtual attendance, metaverse meet-and-greets, etc.).
The good news is that the same technological wave that disrupted traditional viewing is providing the tools to rebuild a better, more engaging version. By focusing on short-form content, social engagement, interactive experiences, and personalization through AI, the sports industry can not only capture Gen Z’s attention but potentially deepen it beyond what was possible before. After all, a fan who curates their own replays, chats directly with their sports AI agent, and shares their favorite moments with friends is more engaged than a fan who just half-watches a game on TV because nothing else is on.
In closing, it’s worth remembering a core insight: Gen Z hasn’t fallen out of love with sports, they’ve just changed how they express that love. If we change how we deliver sports content accordingly, we’ll not only win back the young audience, we’ll future-proof the entire industry for generations to come. The time to act is now, as the oldest of Gen Z are already in their mid-20s. The leagues, teams, and broadcasters that adapt fastest will cultivate a new wave of passionate fans, while those that resist change risk seeing empty seats and declining relevance. Engaging Gen Z is indeed the future of sports viewing, and it’s a future full of exciting possibilities for those ready to innovate.
Footnotes
1, 2, 3, 4, 22, 23, 24 - Spatial Sports Media by Skyrim.AI [2025], https://www.skyrim.ai
5, 6,12,13,14,16,19,20,36,37 - The State of Spatial Media - 2024 [2024], https://www.skyrim.ai/post/the-state-of-spatial-media-2024
7,8,10,11,15,28,29, - Echo by Skryim.AI [2025], https://www.skyrim.ai/echo
9,25,26,27 - Framework for accelerating the commercialization of XR sports services. [2025], https://www.accedo.tv/xr-sports-alliance
17,21 - Revolutionize Sports Media with Immersive Spatial Experiences | NVIDIA [2025], https://www.nvidia.com/en-us/case-studies/skyrim-ai-sports-media-spatial-experiences/
18 - Sports broadcasting is evolving before our eyes | Law Offices of Howard L. Jacobs [January 31st, 2025], https://www.athleteslawyer.com/blog/2025/01/sports-broadcasting-is-evolving-before-our-eyes/
30,31,32,33,34,35 - Atlas by Skyrim.AI [2025], https://www.skyrim.ai/atlas
39,39,45,51,54,55 - Poll: Gen Z viewers 'losing interest' in live sports [May 17th, 2024], https://www.sportsbusinessjournal.com/Articles/2024/05/17/gen-z-live-sports/
40,52,53,59,60 - New study finds AR graphics, sports analysis, and replay crucial for engaging younger audiences - Vizrt [June 20th, 2023] , https://www.vizrt.com/vizrt/press-center/engaging-younger-sports-audiences/
41,42,48 - 80% of Gen Z Watches Games on Their Phone [2023], https://www.modernglobe.com/the-end-of-sports-bars-80-of-gen-z-watches-games-on-their-phone/
43,49 - Live Games on TikTok? Decision-Makers Are Rethinking Sports Viewership for Gen Z [December 9, 2020], https://pro.morningconsult.com/articles/gen-z-future-of-live-sports
44,46,47,50,56,57,58 - New Voices Under 30: What impact does Gen Z’s sports viewing habits have on live events? [November, 11th 2024], https://www.sportsbusinessjournal.com/Articles/2024/11/11/new-voices-under-30-gen-z-impact/
61,62,63,64,65,66,67,68 - Skyrim.AI Unveils the Sports AI Agent, Ushering in the AI Agent Revolution by Skyrim.AI [2025], https://www.skyrim.ai/news/skyrim.ai-unveils-the-sports-ai-agent%2C-ushering-in-the-ai-agent-revolution
