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From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the process. Gamers have shown that dynamic, personalized ads can be accepted, even appreciated, when done thoughtfully and in context. Spatial Media will bring dynamic ads in vidoe games to live sport games.

Skyrim.AI Expert Series
Aug 1313 min read


Destination Viewing in the Short-Form Era: How Sports and Influencers are Shaping the Future of Media
In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead, it’s evolving into new forms that blend the live, collective excitement of traditional broadcasts with the interactive, personalized engagement of the social media age. Sports, as a content genre, continues to dominate live viewership and capture cultural moments in a way few other things can. At t

Skyrim.AI Expert Series
Aug 626 min read


Sports AI Agents: Personalizing the Fan Experience
Enter the Sports AI Agent, an AI-powered personal companion that enhances your game-day experience in real time. Think of it as your own digital co-pilot for sports, tuned to what you care about. For example, Skyrim.AI, a leader in immersive sports tech, describes its Sports AI Agent as a "virtual companion" that learns your preferences and tailors the broadcast accordingly

Skyrim.AI Expert Series
Jul 1615 min read


The Future of Sports Viewing: Focusing on a Fan First Strategy
As we forge ahead, the sports industry is on the brink of introducing even more immersive and interactive viewing experiences.

Skyrim.AI Team
May 2, 20243 min read
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