
Expert Series
Podcast: From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
August 13, 2025 at 1:24:36 PM
Podcast
Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the…
From 2K to Real Play: Bringing Video Game Ad Personalization to Live Sports
August 13, 2025 at 1:10:36 PM
Article
Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the…
Podcast: Destination Viewing in the Short-Form Era
August 6, 2025 at 1:17:05 PM
Podcast
In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead, it’s evolving into new forms that blend the live, collective excitement…
Destination Viewing in the Short-Form Era
August 6, 2025 at 1:15:39 PM
Article
In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead, it’s evolving into new forms that blend the live, collective excitement…
Podcast: Emerging Sports Leagues: Captivating Fans
July 30, 2025 at 2:20:11 PM
Podcast
In the last five years, a wave of up-and-coming sports leagues has surged in popularity, driven by fans’ appetite for fresh, immersive experiences. Unlike traditional leagues, these new sports ventures blend athletic competition with technology,…
Emerging Sports Leagues: Captivating Fans
July 30, 2025 at 2:18:56 PM
Article
In the last five years, a wave of up-and-coming sports leagues has surged in popularity, driven by fans’ appetite for fresh, immersive experiences. Unlike traditional leagues, these new sports ventures blend athletic competition with technology,…
Podcast: Spatial Sports Media in the Living Room: A New Era of Interactive Viewing
July 30, 2025 at 2:16:57 PM
Podcast
Sports fans today can experience games in ways that were pure fantasy a decade ago. Spatial sports media – volumetric 3D capture of live sports – is unlocking interactive viewing across every screen, from cutting-edge XR headsets to ordinary smart TVs.…
Spatial Sports Media in the Living Room: A New Era of Interactive Viewing
July 30, 2025 at 2:15:18 PM
Article
Sports fans today can experience games in ways that were pure fantasy a decade ago. Spatial sports media – volumetric 3D capture of live sports – is unlocking interactive viewing across every screen, from cutting-edge XR headsets to ordinary smart TVs.…
Cartoon Craze in Sports: How Animated Broadcasts Are Captivating New Audiences
July 10, 2025 at 1:24:20 PM
Article
Imagine tuning into a football game and seeing Woody and Buzz Lightyear celebrating a touchdown, or flipping on a hockey match where Bugs Bunny is skating on the ice. It sounds like a kid’s cartoon special, yet it’s actually happening in live sports…
Podcast: Cartoon Craze in Sports: How Animated Broadcasts Are Captivating New Audiences
July 10, 2025 at 1:26:08 PM
Podcast
Imagine tuning into a football game and seeing Woody and Buzz Lightyear celebrating a touchdown, or flipping on a hockey match where Bugs Bunny is skating on the ice. It sounds like a kid’s cartoon special, yet it’s actually happening in live sports…
Podcast: Demystifying Spatial Media Formats: From Point Clouds to Neural Radiance Fields
July 2, 2025 at 1:19:13 PM
Podcast
Volumetric video is essentially the art of capturing 3D movement over time, think of it as filming a performance in a way that you can later walk around it. Instead of watching shadows on a wall, as in traditional flat video, we’re capturing the entire…
Demystifying Spatial Media Formats: From Point Clouds to Neural Radiance Fields
July 2, 2025 at 1:17:08 PM
Article
Volumetric video is essentially the art of capturing 3D movement over time, think of it as filming a performance in a way that you can later walk around it. Instead of watching shadows on a wall, as in traditional flat video, we’re capturing the entire…
Podcast: The RSN Reckoning: How Teams Are Adapting with Direct-to-Consumer Streaming
June 25, 2025 at 2:44:55 PM
Podcast
Remember when regional sports networks (RSNs) were cash cows? That era is ending fast. Cord-cutting has gutted the once-lucrative RSN business as millions of households cancel cable each year. Subscriber declines, combined with costly rights fees, have…
The RSN Reckoning: How Teams Are Adapting with Direct-to-Consumer Streaming
June 25, 2025 at 2:42:42 PM
Article
Remember when regional sports networks (RSNs) were cash cows? That era is ending fast. Cord-cutting has gutted the once-lucrative RSN business as millions of households cancel cable each year. Subscriber declines, combined with costly rights fees, have…
3D Assistant Referee
June 24, 2025 at 2:10:33 PM
Short
Imagine if a referee never missed a call? Today's VAR (Video Assistant Referee) systems allow referees to review crucial game events from multiple angles. But despite all the cameras, they can still manage to miss a clear view of the play. Spatial…
Invisible Cameras Bring you Inside, Without Disrupting the Game
June 23, 2025 at 2:19:43 PM
Short
Broadcasters are trying new methods to bring spectators closer to the game- but these methods can interfere or even endanger the athletes. Spatial Media could solve this problem by providing a 3 Dimensional reconstruction of the action from a safe…
Spatial Living Room Experience - Without the Headset
June 24, 2025 at 4:57:08 PM
Short
You can freely move inside the game - from your living room! Using only a remote control, you can freely roam on the court, and rewatch that exciting play from any possible (or impossible!) angle.
This is the next evolution of video: interactive,…
Podcast: Hollywood Meets Sports: Production Techniques Crossing Over
June 21, 2025 at 10:01:34 PM
Podcast
Sports broadcasts are starting to look and feel more like Hollywood productions. From cinematic camera work that mimics film and TV, to virtual production techniques straight out of VFX-heavy movies, to AI tools that streamline editing and commentary,…
Spatial Media in Sports: Beyond Bullet Time
June 23, 2025 at 2:12:05 PM
Short
Spatial Media can do things that can't be done with 360 video or 'bullet time'. You have the agency to freely move around inside a scene; not just spin around a single frame that was chose for you. You choose when to pause, rewind and move around…
Spatial Media in XR Headsets
June 23, 2025 at 2:02:30 PM
Short
Spatial Media can provide a truly 3D immersive experience for VR & XR headsets. Not just 180 degree video or a flat 2D screen. Players will be able to walk around the field as if they're one of the players. is the next evolution of video: interactive,…