The 2026 FIFA World Cup is being defined by more than the matches. During the tournament’s opening week, Japanese supporters stayed behind to clean the stands after their match against the Netherlands. Tens of thousands of Scottish supporters transformed parts of Boston and Providence into temporary extensions of the Tartan Army. Norwegian fans brought a coordinated “Viking Row” into stadiums, public spaces, and viral videos. A fan-led Qatari supporters’ group expanded its tr

Imagine it’s Sunday afternoon and a family is gathered in the living room to watch a big game on their 75- inch smart TV. Suddenly, a spectacular play happens – say a wide receiver makes a leaping catch at the sideline. In a traditional broadcast, you’d have to wait for whatever replay the director chooses to show, from the angle the network cameras captured. But with spatial media enabled, the viewer at home can grab the TV remote and become the director for that moment.