top of page

Content is King: The Future of Spatial Video



When new technology emerges, it needs a compelling, long-term reason for people to adopt it. The current solutions people use often suffice for their needs. However, content is the driving force that can convince users to make the switch. Without great content, even the most advanced technology will struggle to find its place in everyday life.



The Importance of Content in Technology Adoption


Imagine if the only content available for Blu-ray was a single genre, like one-person monologues.

Long-term Value for Adoption To displace existing technology, there must be a significant, long-term benefit that encourages the average person to switch. Take, for example, the Blu-ray player. When it first launched in 2006 with a hefty price tag of $1,100, it faced a tough market. Imagine if the only content available for Blu-ray was a single genre, like one-person monologues. No matter the potential, without diverse and compelling content, the technology wouldn't have taken off. This underscores the principle that content must come first. It is the quality and variety of content that make any new technology appealing and worth adopting.


Segmenting Devices in Daily Life People categorize their devices into different segments: kitchen appliances, household utilities, entertainment systems, and productivity tools. Sometimes these categories overlap, as devices can serve multiple purposes. New media technology often gets evaluated based on its potential in broad strokes, such as productivity and entertainment. However, this broad approach can overshadow a crucial fact: content is king. The true value of any device or technology lies in the content it delivers. Great content stands on its own and is enhanced by the technology it uses.



Soccer game in Madrid Spain at night.


Focusing on the Right Content for the Right Audience


Personal and Mass Appeal For new technology to gain widespread adoption, it needs to deliver content that appeals to a broad audience. While personal content, like a baby's first steps or family gatherings, holds deep meaning for individuals, it doesn’t drive mass adoption. Instead, content with mass appeal, like blockbuster movies or popular TV shows, attracts the largest consumer base. We are currently in a golden age of content, where high-quality and diverse content is readily available, driving the adoption of new technologies.




2D story boarda


Skyrim.AI's Approach to Supporting Content Creation


Healthy Ecosystem and Technological Integration A robust ecosystem is essential for creating and delivering high-quality content. This ecosystem includes cameras, processing capabilities, machine learning, and AI. At Skyrim.AI, we understand that scalability and seamless integration of these technologies are crucial. We work with partners to achieve this, ensuring that our platform supports content creators at every step. Backward compatibility is also a key focus for us. Just as a Blu-ray player can play DVDs, our content must be accessible across various devices, old and new.


Skyrim Atlas Platform Our Skyrim Atlas platform empowers creators to tell their stories without technological barriers. It allows them to publish content using familiar workflows, ensuring they can focus on creativity rather than technical complexities. The platform supports a wide range of devices, making it easier for creators to reach their audience wherever they are.




A tennis match with a large number of fans watching the match.


Supporting Media and Entertainment


Focus on Media and Entertainment Industry Historically, the media and entertainment industry has been a pioneer in adopting new technologies. Live sports and immersive experiences, for instance, play a significant role in driving consumer adoption. At Skyrim.AI, we are committed to supporting the media and entertainment industry. We believe that once this industry adopts new technology, other sectors will follow. By focusing on content, we ensure that the technology enhances the viewing experience rather than overshadowing it.



The Future of Spatial Video with Skyrim.AI Content remains king, and at Skyrim.AI, we prioritize content over technology and devices. Our mission is to continue supporting content creators by providing the best tools and platforms to deliver immersive experiences. We invite partners and creators who share our belief in the power of content to join us in shaping the future of Spatial Video.

For more information about our Skyrim Atlas platform and how we can help you create amazing content, visit our skyrim.ai.


52 views0 comments

Commentaires


Les commentaires ont été désactivés.
bottom of page