There’s a seismic shift happening in how young sports fans consume content. Generation Z (roughly ages 10–28 today) isn’t following in the footsteps of older viewers, in fact, evidence shows they’re far less likely to watch live games in full, and far more likely to consume sports through short, on-demand snippets. A recent global survey found that just 31% of sports fans aged 18–24 watched live full-length matches, compared to 75% of fans aged 55+

Sports fans have always craved deeper engagement, and a new wave of extended reality (XR) technologies promises to deliver it. Imagine experiencing a live match not just on a screen, but all around you – with 3D replays, holographic overlays, and virtual vantage points. Achieving this level of immersion at scale will take more than cool gadgets; it demands unity across the sports and tech industries.

Sports broadcasts are starting to look and feel more like Hollywood productions. From cinematic camera work that mimics film and TV, to virtual production techniques straight out of VFX-heavy movies, to AI tools that streamline editing and commentary, the worlds of Hollywood and sports media are converging.

Spatial sports media transforms passive viewers into active participants, giving unprecedented control over the game experience.

Echo is the first AI-powered 3D reconstruction model built for broadcast-quality spatial media in sports. Developed by Skyrim.AI, Echo reduces camera requirements, accelerates volumetric capture, and sets a new standard for immersive live sports experiences.

The world’s first channel for Spatial Sports Media Fused 🧠⚽🏒⛸️🤼‍♂️🎾🏀

The next evolution of AI is here: personal agents tailored just for you. Whether you’re an avid fan, a casual viewer, or a sports betting pr

As we close 2024, the world of media is standing on the cusp of a major transformation, with Spatial Media emerging as the next frontier....

When new technology emerges, it needs a compelling, long-term reason for people to adopt it.

As we forge ahead, the sports industry is on the brink of introducing even more immersive and interactive viewing experiences.

Experiencing the NFL Draft Like Never Before: A Day in the Life Detroit is poised to shine under the sports spotlight as it hosts the NFL...

Introducing Immersive Sports Replays Imagine being able to experience sports replays not just from the angle shown on TV but from any...

There are pivotal moments in history when both business and technology undergo significant transformations. "There is no spoon,"...